SHANGHAI, China — In a fast changing media landscape being reshaped by global forces and new media technologies, magazines around the world have had to…
| BY IMRAN AMED FRIDAY, 9 MAY, 2014  Inside Elle (UK) offices in London | Photo: Morgan O'Donovan for BoF
SHANGHAI, China — In a fast changing media landscape being reshaped by global forces and new media technologies, magazines around the world have had to up their game, restructure their organisations, and double-down on the digital opportunity. This week, in a special briefing on fashion media gamechangers from our Companies & Culture Issue, we sat down with three dynamic women who have each been faced with unique challenges and opportunities and embraced them with savvy strategies and open minds. Lorraine Candy, editor-in-chief of Elle (UK) described her strategy for bringing the British edition of Elle magazine into the digital age, completely reshaping the organisation, its processes and its engagement with advertisers, while Svida Alisjahbana of Femina Group in Indonesia explained how she fended off foreign competitors to maintain her company's market-leading position in the fourth most populous country in the world. And, Angelica Cheung, editor-in-chief of Vogue China, recounted the stories passed onto her by her mother and grandmother, as she described the magnitude of change and progress that has shaped the world's largest luxury market and Vogue's place within it. Speaking of China, don't miss our exclusive live conversation with Michael Kors, broadcast from Shanghai to a global audience of Michael Kors fans and members of the BoF community. The lessons and stories he shared, with characteristic verve and energy, are invaluable to anyone building a fashion business today. READ MORE |
|
|
 | This email is free from viruses and malware because avast! Antivirus protection is active. |